This week, we have two beautiful Dutch twins on the show to discuss equality, women in business, dating the same guy and how they built a global drinks franchise. Joyce and Raissa de Haas, identical twins separated by 11 minutes at birth, are young entrepreneurs fearlessly engaged in corporate battle with the likes of Schweppes and Fentimans. They’ve launched a line of drink mixers under the “Double Dutch” brand and their product range has recently been picked up by Richard Branson for distribution in the US market. Joyce, the older CEO, explains that a university talent for making cocktails in their dorm kitchen was the initial inspiration. After college, both girls came to London to study at UCL, achieving Master’s Degrees in Finance and Technology Entrepreneurship. Describing the origins of Double Dutch’s latest flavor – pomegranate and basil – Joyce explains, “Well, in my dissertation…” It’s the first time I’ve heard a beverage recipe come out of an academic inquiry! In this wide-ranging discussion, we talk about flavor engineering, kissing the same guy, Dutch attitudes towards women in the workplace, and the criminal potential of running a lucrative business with your identical twin. This is a light-hearted episode you don’t want to miss!
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